September 30, 2015

Marketing and the Reluctant Physician

“You know, I’m really nervous. I don’t think I’m going to be very good.”

“I don’t understand why the marketing department is asking me to do this.”

These are the kinds of objections we sometimes hear from physicians at video shoots. They are natural responses, especially when you are asking someone to do something that is outside of their comfort zone.

The nervous physician usually warms up when we start having a conversation. A good producer makes it easy for them to lose sight of the camera and lights. The physician discovers they don’t have to carry the show. We find most physicians actually enjoy talking about what they do and why they do it.

Explaining the purpose of the video to the physician is an important part of creating a successful interview. Once a physician understands where they fit in the overall hospital marketing strategy, they are more likely to buy in to the project.

Video profiles of individual physicians are an effective way to feature the wide range of medical services available to patients.

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