November 7, 2013

Point Across Media Wins 2013 MarCom Awards

MILL CREEK, WA - November 7, 2013 - Point Across Media received two honors for outstanding healthcare video in the 2013 MarCom Awards competition. The MarCom Awards recognize creative achievement by marketing and communication professionals from all over the world.

 
 
Point Across Media won MarCom Gold Awards for the following videos in the Medical/Web Video category:
  • Franciscan Health System: Joint Replacement
  • South Sound Gamma Knife: Overview


This year's MarCom Award winners were selected from over 6,500 entries. The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals.

September 26, 2013

Health Care One Story at a Time


Walk inside a hospital and there are a million stories waiting to be told. We get the privilege of turning many of them into videos, from stories on extraordinary surgeons to the latest uses of technology that can improve the lives of patients.

There is one theme we try keep in mind when producing our stories: health care is about people. The team at the Cleveland Clinic provided a great example with a video called Empathy: The Human Connection to Patient Care.” It’s been viewed more than a million times on YouTube.

While it was made specifically for the employees of Cleveland Clinic, this video is about more than health care. There’s a powerful story here about how we see other people.



April 26, 2013

3 Things We Can Learn from Little League




My 10 year old son is playing Pony League baseball right now. It’s the fifth season in a row that I have coached his team. Having watched a ton of games, I’ve picked up on three lessons that translate from the field to our places of work.

1) Have fun.
The last thing I tell the kids before every game is to ‘have fun.’ Baseball is supposed to be fun, especially at this age. The kids that are having fun usually perform the best on the field. I don’t mean everyday at the office should be a party, but an atmosphere that encourages smiling and laughter often generates good results.

2) Use two hands.
We teach the kids that two hands are better than one when it comes to catching a fly ball or pop up. At work, we are prone to taking the easy way out sometimes. But to get the best results, you should use all of the resources at your disposal.

3) Don’t be afraid to sacrifice for the good of the team.
Kids have a hard time with this one. We tell them making an out that brings home a run or moves up a baserunner is a good thing. In the real world, we may have to do something we don’t like to create a better result for whole organization.
                                                                                                                                                              
I’ll bet you can think of a few more. It’s a long season, so keep the conversation going by adding what you’ve picked up on that can benefit all of us.

October 3, 2012

Point Across Media Wins 2 Videographer Awards



 
 
There’s nothing like a little praise for your work, regardless of what you do. And when you receive recognition from an independent group in your field, it’s even better.

Two of our healthcare-related projects have been honored with 2012 Videographer Awards of Distinction. Physician profile videos we created for Franciscan Health System won awards in the Medical: Product/Service and Marketing categories.

Check out one of the award winning videos, a profile of a pediatrician from University Place. So far we’ve produced more than 100 similar short videos for the find-a-doctor portal on Franciscan’s website.



 

The Videographer Awards identify and recognize the best work in the video industry. This year’s winners were selected from among 1,600 international entries. The Videographer Awards competition is administered and judged by the Association of Marketing and Communication Professionals.

January 1, 2012

The One Word I Hope Disappears in 2012

As a new year begins, many people think about all of the things they will do differently now that the calendar has changed. Most of us are hopeful that some things will be different. Our bad habits will go away. Bad news around the world will be replaced by good news.


I have a simple wish for 2012. That one four-letter word disappears from our vocabulary. It’s a word I heard all too often in the last year: FAIL.


Why should we quit using “fail?” Because the word fail has turned into adjective to describe bad ideas. Even worse, many people use the term “epic fail” when they don’t like something a company does. Facebook and Twitter are popular outlets for “epic fail.”


Problem is in order to fail, you have to try. So one way to avoid failure is never try. Which means sticking with the status quo..the safe route.


The best ideas come from thinking big and trying something different. Will every new idea be a home run? Of course not. While it is important to acknowledge when things don’t work, it would be nice to see the word “fail” disappear in 2012.

June 30, 2011

Don’t Be Afraid to Dumb it Down

“Dumb it down.” It’s one of my favorite storytelling phrases, especially when I’m talking with people who are smarter than me. Big words and technical jargon can be hard to understand. When you really want someone to understand what you are saying, sometimes you have to dumb it down and speak in words that are easier to grasp.

Here’s an example: Right now we are working on a video project for a hospital featuring some state-of-the-art surgical procedures. The idea is to show the high level of care available at the hospital. But the procedures are complicated. It would be very easy to get bogged down in medical details and lose sight of the real purpose of the videos.

So we’ve decided to tell these stories from the patient perspective. The idea is to have real patients share their own experiences. The surgeons explain how the technology combined with their skill benefits the patient.

If you want to get your point across, think about the way you tell your story. Do you speak in words that make sense to most people? If not, don’t be afraid to dumb it down.

May 17, 2011

Coca-Cola Goes Big to Celebrate 125 Years


Imagine you are put in charge of the 125th anniversary celebration of the world’s largest soft drink maker. You have the resources to do just about anything. You could come with new packaging, new merchandise or sponsor a special anniversary concert featuring some of the biggest names in music.

The people running the show at Coca-Cola have done all of those things and more. They decided to light up all 26 stories of the company headquarters building in Atlanta. It doesn’t sound like much until you see the show that is part of the largest building illumination in the world.



(Click here if you can’t see the video.)

The Coke building will be lit up 3 nights a week throughout the month of May. And the show changes every time to include photos sent in by fans of Coca-Cola on Facebook and Twitter.

You don’t have to be as large as Coke to think big like them. Maybe it’s as simple as figuring out how to use your own customer’s experiences in your marketing. Or casting aside the standard ways of reaching your audience and trying something new. The best way to grow your business is to think big.