November 15, 2010

Weaving Surprise Into Your Company Story

Celtics Soccer 2010

I had the privilege of coaching my son’s second grade soccer team this season. You can learn at lot from seven and eight year old boys. For instance, one of the parents was responsible for providing a team snack at the end of every game. Even though the boys always knew the snack was coming, they were surprised every time we handed them out.

Why? Because the team never knew what kind of treat it was going to get. Sure, the moment was predictable. Only the outcome was not. That’s why the boys reacted with excitement when it came time to receive their snack.

You can use the same idea when you are putting together the unique story of your company. Start by making a list of the key details you want a prospective customer to know about you. Try answering questions like these:

  • Why did you start your business?
  • Who does your business or product help?
  • What makes you different from your competition?
  • How does your product or service work?

When we produce your story into a video, we look for “nuggets” of information in your answers to these kinds of questions. Our expertise at Point Across Media is taking the points that stand out and weaving them into a visual story that will move your audience to action.

Most businesses will think there’s nothing surprising to their story. Every company started somewhere and has some way to separate it from its competitors. Only just like our soccer team discovering the snack at the end of every game, the surprise is in the details.

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