Author Milo Frank wrote the best selling guide to the elevator pitch “How to Get Your Point Across in 30 Seconds or Less” in 1986. There are plenty of arguments that the elevator pitch is outdated. In today’s fast paced social media world, supposedly no one has the time to listen to your elevator pitch.
As visual storytellers, it is our mission at Point Across Media to bring our clients’ unique stories to life in a compelling video. The elevator pitch can provide a good starting point. The story may be informative, dramatic, powerful, funny…or all the above. You can tell it yourself or through the words of your customers. But at the end of the day the video should answer three key questions:
- What do you do?
- How do you do it?
- Why do you do it?