May 17, 2011

Coca-Cola Goes Big to Celebrate 125 Years

Imagine you are put in charge of the 125th anniversary celebration of the world’s largest soft drink maker. You have the resources to do just about anything. You could come with new packaging, new merchandise or sponsor a special anniversary concert featuring some of the biggest names in music.

The people running the show at Coca-Cola have done all of those things and more. They decided to light up all 26 stories of the company headquarters building in Atlanta. It doesn’t sound like much until you see the show that is part of the largest building illumination in the world.

(Click here if you can’t see the video.)

The Coke building will be lit up 3 nights a week throughout the month of May. And the show changes every time to include photos sent in by fans of Coca-Cola on Facebook and Twitter.

You don’t have to be as large as Coke to think big like them. Maybe it’s as simple as figuring out how to use your own customer’s experiences in your marketing. Or casting aside the standard ways of reaching your audience and trying something new. The best way to grow your business is to think big.

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