It’s so easy to get caught up in unrealistic numbers in the online video world. Consider that of the top 20 viewed YouTube videos of all time, 13 of them are music videos. The rest feature people doing funny things, especially babies.
There are two critical factors to consider when producing a video about your company.
- Your message: What are you saying?
- Your audience: Who are you trying to reach?
Think about your brand and who you want to see your message. Maybe becoming the next viral sensation should not be the goal for your video. Instead of 300 million hits from non-customers, why not aim for 500 hits from people who will actually buy your product or use your service? It’s quality over quantity.