September 21, 2010

Viral Fever…Your Business and Justin Bieber

In most cases, your business has little in common with the latest pop superstar. But when it comes to online video, too many companies want to be like Justin Bieber. Why? Because his video for the song “Baby” is the first video to receive 300 million hits on YouTube.

It’s so easy to get caught up in unrealistic numbers in the online video world. Consider that of the top 20 viewed YouTube videos of all time, 13 of them are music videos. The rest feature people doing funny things, especially babies.

There are two critical factors to consider when producing a video about your company.

  • Your message: What are you saying?
  • Your audience: Who are you trying to reach?

Think about your brand and who you want to see your message. Maybe becoming the next viral sensation should not be the goal for your video. Instead of 300 million hits from non-customers, why not aim for 500 hits from people who will actually buy your product or use your service? It’s quality over quantity.

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