July 22, 2010

Google Makes Stories Out of Search

“Every search is a quest. Every quest is a story.”

From the “About Me” description on Google’s YouTube Search Stories Channel

For the past eight months, Google has used a unique marketing campaign to show the power of their search engine. They created a series of videos centered around the idea that Google searches can be told as stories. The videos are less than one minute and seem simple, but they are very effective.

The Search Stories videos work because they make us feel something. Some of the videos are funny, some are emotional. They use music and natural sound to help us visualize the story. The one thing they all have in common is the element of surprise. You don’t necessarily know where they story is going to end.

You have to give the folks at Google credit. They know how to capitalize on a good thing. The first Search Stories video has been viewed 5.2 million times on YouTube. So Google created a way for people to make and upload their own search stories videos, which keeps the power of the story moving forward.

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