Zeitgeist [tsahyt-gahyst] – noun German.
the spirit of the time; general trend of thought or feeling characteristic of a particular period of time.
As we ring in a new year, it’s a good time to look back on the past year. Video is a particularly effective medium to relive the events that shaped the year. Television newscasts are filled with “year ender” video montages.
To capture the spirit of 2010, the creative team at Google broke down on the billions of search queries people typed into Google this year. The result is this “visual Zeitgeist” that also showcases Google’s products.
(Can't see the video? Click here.)
Here’s to a great 2011!
Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
December 31, 2010
October 21, 2010
Video as a Recruiting Tool
Looking for a new job? How do you know if a potential employer is the right fit for you? You can ask around or search online for information about a company. But rather than rely on others to sell them, many businesses are using video to tell their own stories to prospective employees.
A video on your company website, YouTube and Vimeo is a great way to share the culture of your organization. Featuring your real team members gives candidates a unique perspective on what it’s like to work at your company. You control the message.
Video can also highlight job opportunities and emphasize employee benefits. You can use video to give insight on the interview process at your company.
Video works for large companies with big names and smaller businesses who may fly under the radar. Here are examples of two recruiting videos. The first one is for Google and the second one is for Advance Food Company, a food service provider based in Oklahoma.
The two videos are very different, but they have one thing in common. Both of them give you a good feel for the individual cultures of their company. The videos make it easy to determine if you would be comfortable working at Google or Advance Food Company.
Any company that is trying to attract the best and brightest new employees should have a recruiting video. What does yours look like? Let us know if you need help creating your own video.
A video on your company website, YouTube and Vimeo is a great way to share the culture of your organization. Featuring your real team members gives candidates a unique perspective on what it’s like to work at your company. You control the message.
Video can also highlight job opportunities and emphasize employee benefits. You can use video to give insight on the interview process at your company.
Video works for large companies with big names and smaller businesses who may fly under the radar. Here are examples of two recruiting videos. The first one is for Google and the second one is for Advance Food Company, a food service provider based in Oklahoma.
The two videos are very different, but they have one thing in common. Both of them give you a good feel for the individual cultures of their company. The videos make it easy to determine if you would be comfortable working at Google or Advance Food Company.
Any company that is trying to attract the best and brightest new employees should have a recruiting video. What does yours look like? Let us know if you need help creating your own video.
July 22, 2010
Google Makes Stories Out of Search
“Every search is a quest. Every quest is a story.”
From the “About Me” description on Google’s YouTube Search Stories Channel
For the past eight months, Google has used a unique marketing campaign to show the power of their search engine. They created a series of videos centered around the idea that Google searches can be told as stories. The videos are less than one minute and seem simple, but they are very effective.
The Search Stories videos work because they make us feel something. Some of the videos are funny, some are emotional. They use music and natural sound to help us visualize the story. The one thing they all have in common is the element of surprise. You don’t necessarily know where they story is going to end.
You have to give the folks at Google credit. They know how to capitalize on a good thing. The first Search Stories video has been viewed 5.2 million times on YouTube. So Google created a way for people to make and upload their own search stories videos, which keeps the power of the story moving forward.
From the “About Me” description on Google’s YouTube Search Stories Channel
For the past eight months, Google has used a unique marketing campaign to show the power of their search engine. They created a series of videos centered around the idea that Google searches can be told as stories. The videos are less than one minute and seem simple, but they are very effective.
The Search Stories videos work because they make us feel something. Some of the videos are funny, some are emotional. They use music and natural sound to help us visualize the story. The one thing they all have in common is the element of surprise. You don’t necessarily know where they story is going to end.
You have to give the folks at Google credit. They know how to capitalize on a good thing. The first Search Stories video has been viewed 5.2 million times on YouTube. So Google created a way for people to make and upload their own search stories videos, which keeps the power of the story moving forward.
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