Last year, LEGO started an innovative campaign to boost sales of its famous children’s toys. The idea behind the CL!CK campaign is to celebrate the moment a great idea comes together..or clicks.
The San Francisco ad agency Pereira & O’Dell developed the campaign. It created an online CL!CK Factory to share ideas, built a LEGO photo iPhone app and even started the LEGO Click Awards for kids. CL!CK started with a three minute video. Video became the building block for LEGO.
The first CL!CK video told the story of an inventor searching for a big idea. It was a YouTube sensation with more than a million views in 2010. Now LEGO has a new video where the inventor takes his creations to another level.
(If you can't see the video, click here.)
CL!CK is a great example of what can happen when you tell a great story. And there’s no better medium than video to inspire, entertain and inform. Video can make your ideas click with your customers.
No comments:
Post a Comment