October 21, 2010

Video as a Recruiting Tool

Looking for a new job? How do you know if a potential employer is the right fit for you? You can ask around or search online for information about a company. But rather than rely on others to sell them, many businesses are using video to tell their own stories to prospective employees.

A video on your company website, YouTube and Vimeo is a great way to share the culture of your organization. Featuring your real team members gives candidates a unique perspective on what it’s like to work at your company. You control the message.

Video can also highlight job opportunities and emphasize employee benefits. You can use video to give insight on the interview process at your company.

Video works for large companies with big names and smaller businesses who may fly under the radar. Here are examples of two recruiting videos. The first one is for Google and the second one is for Advance Food Company, a food service provider based in Oklahoma.

The two videos are very different, but they have one thing in common. Both of them give you a good feel for the individual cultures of their company. The videos make it easy to determine if you would be comfortable working at Google or Advance Food Company.

Any company that is trying to attract the best and brightest new employees should have a recruiting video. What does yours look like? Let us know if you need help creating your own video.

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